We develop top-quality products with high nutritive value, promote animals’ health and contribute to long-lasting and happy relation between pets and their owners.

 

How it all began

Calibra – Czech animal food brand is based on common work of party of vets who were (and are) enthusiastic colleagues and friends.

At the end of 1990’s, Dr. Jaromír Koudela, a progressive vet and manager, succeeded in building up a veterinary distribution company of Noviko. This company was the output of enthusiasm and common work of seven friends with 5 being former fellow students at the University of Veterinary and Pharmaceutical Sciences Brno. This was an extremely creative group which grew as fast as the company itself.

Pets mean everything to Calibra

Friends (even the best ones), family members, buddies, sole mates… to but it shortly, all the positive synonyms you may think of. We at Calibra spent lot of time with pets both for business and pleasure. Therefore, the health of your dogs and cats comes always first. Pets are our biggest motivation as well as advisors and critics.

Further development

The Calibra brand has experienced a major and successful development. Its portfolio currently covers the line of superpremium and premium animal food and favourite Joy treats. We are proud that we can offer also veterinary diets which have high demands in term of composition quality.

We from Calibra team are proud that we are exporting our products to over 20 countries all over the world as well as that our international teams adhere to the same values and eagerness to work as at the end of 1990’s in Brno. Thus, we are still striving to develop top-quality products for pets, now also worldwide.

Calibra brand

The idea of own animal food brand dates back to 2001. In spite this idea not being particularly inventive, the main difference lied in a clear vision. Pets care and their health was always the driver for this young team of vets; hence, the company founders head clear vision from the scratch. There are manifold cheap products for adequate prices. However, it is desirable to focus on the quality and to promote healthy and long lives of pets surrounded by their owners.

This is possible thanks to coordinated cooperation among teams comprising specialists for nutrition and animal health, laboratory diagnostics, vets with practical experience, technologists and production specialist, designers, etc. Well-balanced Calibra formulas are the stable result of excellent and long-term cooperation of leading specialists e.g. from Veterinary Universities in Vienna and Berlin or laboratory and development institutes in the Czech Republic.

History

2001

start of development

2004

first superpremium dry dog food line of 7 recepies

2005

canned food line for puppies and adult dogs from pork and beef

2006

extension of 4 new products in superpremium dry dog food line

2008

first 2 dental treats for dogs

2009

new logo

2009

4 new superpremium dry dog food recepies (totally 15)

2010

first premium dry dog food line of 5 recepies

2011

new line of meat and dental treats Joy

2012

superpremium dry cat food line

2013

meat treats for cats and new meat and dental treats for dog

2013

new premium dry dog food line of 6 recepies

2014

premium line of dog canned food and cat pouches

2015

dry dog and cat food of veterinary diets

2016

superpremium canned food line for dogs and cats

2016

new superpremium line for dogs and cats

2016

canned food line of veterinary diets

2017

new Premium line of dog dry food